We are driven to create financial freedom

VISION:

We are driven to create financial freedom by redefining financial planning for clients and advisors. We’re committed to mastering cutting-edge strategies while fostering an environment of laughter, growth, and unwavering support.

MISSION:

To give individuals the tools to shape their ideal lives and leave a lasting impact across generations by building wealth and securing the present.

APPROACH:

We’re transforming the way clients and advisors experience financial services. Through providing independent, specialised and unbiased advice while leveraging strategic partnerships that delivers tailor-made solutions. We champion a departure from conventional methods, offering inventive and tailor-made strategies.

At EDGE, we’re dedicated to fuelling your path towards financial mastery, partnering closely with committed financial advisors to help you craft the lifestyle you aspire to. We believe in offering quality without compromise, positioning ourselves as your confident partner on the road to financial freedom.

Our goal is to strike the perfect chord between professionalism, fun, and genuine concern, making your journey with us both successful and enjoyable.

WHAT SETS US APART?

We blend innovation and modern flair with timeless values, building an environment where trust and warmth thrive. With an entrepreneurial spirit, we’re not just static advisors, EDGE is dynamic, engaging, and fosters a sense of community.

We are dedicated to offering comprehensive guidance – an approach that delves beneath the surface to truly grasp your needs and elevate your financial path. We’re not in the business of merely selling; we’re here to connect, arming you with tailored insights and strategies for a financial journey that’s uniquely yours. It’s our distinctive mix of warmth and expertise that makes us stand out.

We’re more than just financial advisors; we’re partners in your journey, committed to leaving a lasting impression that goes beyond the mundane and the everyday.

We're more than just financial advisors; we're partners in your journey.

Core commitments

We’re not just financial advisors; we’re your partners in shaping the life you dream of. Let’s embark on this journey together, where we’ll redefine what financial success truly means, one dream at a time.

  • Tailored Guidance:

    We are devoted to offering you expert guidance customised to match your distinct aspirations and financial objectives.

  • Financial Freedom:

    Our united focus is on unlocking your financial freedom, equipping you to shape the future you envision.

  • Innovation for Your Success:

    We defy conventions to present you with pioneering strategies, aiming for the success of your enterprises and the prosperity of your futures.

  • Enriching Journey:

    Embarking on your path to financial freedom should be enjoyable. We cultivate a positive atmosphere to ensure that the journey is both rewarding and fulfilling.

  • Sincere and Accurate Guidance:

    You deserve nothing but the most genuine and reliable advice as you carve out your path. Here at EDGE, we're dedicated to empowering you to make decisions based on solid knowledge.

Values

We believe in doing business the right way, with a focus on unbiased advice, a commitment to fun and building lasting relationships through trust and education.

  • Integrity and Trust:

    We do things the right way, with integrity and trust, ensuring a reliable and true-to-our-word approach.

  • Client-Centric Approach:

    We're committed to creating an inviting and enjoyable experience, ensuring that financial advice feels like a rewarding journey, not a daunting task to be avoided at all costs.

  • Education and Empowerment:

    We're the ultimate problem solvers, dedicated to educating and supporting our clients, fostering a dynamic and engaging environment that's both enjoyable and appealing.

  • Innovation and Continuous Improvement:

    We embrace innovation and commit to a culture of continuous improvement. We seek new, cutting-edge solutions and constantly evolve to provide the best possible financial guidance for our clients.

OUR TEAM

We value a healthy, hard-working, focused and fun environment. We look at character, competency, and chemistry in anyone joining our team. We are a strong team who look forward to coming into the office and we are building a cutting-edge, customer-centric practice.

Allan Spies

Co-founder | FINANCIAL ADVISOR

(PG DIP, FSA™)

ALISTAIR BROWN

Co-founder | FINANCIAL ADVISOR

KIRSTIE ARDERNE

PROJECT COORDINATOR

ELAINE CHETTY

ADMIN MANAGER

MATTHEW GOUWS

FINANCIAL ADVISOR

Stacey Jordaan

Financial Advisor

BRUCE SEATON

FINANCIAL ADVISOR

Alex Sephton

Medical Aid

NICOLA Willemse

ADMINISTRATOR

KAYLA STACEY

ADMINISTRATOR

Matthew Palmer

Paraplanner

Morne Jansen van Rensburg

Financial Advisor

Justin Dunford

Financial Advisor | General Tax Practitioner

CFP®, GTP®(SA)™

Matthew Dunford

Paraplanner

Grant Rowley

Financial Advisor

Chanelle Barathlall

Paraplanner

RFP ®

Shanique Fynn

Administrator

Calvin Shangase

Medical Aid

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